The internet is a huge and diverse resource. With over 40 billion domain names registered. With no controlling body it is probably also the largest entity in the world. Yes larger than Microsoft.

So where do you start if you want your business to be part of the internet communicating to the 450m people connected. We could give you all the background to the internet, its structure, architecture and original purpose, but the relevance of this to you is probably very little.

Lets instead focus on the sequence we recommend anyone follows who wants thinks of getting on the internet.

First thing you must do if you are looking to put your business on the internet is to set objectives, define the purpose decide what products you have which are best suited to internet sales and what return on investment you expect to achieve.

Our business and marketing consultancy teams can assist you with research and forming this plan.

Next you must break this plan down into stages.

First you must decide on the brand / company name / product name that you require for trading on the internet. Then conduct a search for that name and if this name is not available, you need to then consider other names.

We recommend a name that is close to your existing name, short, easy to spell and memorable. We recommend you purchase all varients of the domain IE .com, .co.uk, .net etc The last thing you need is someone purchasing your name and setting up a competitve web site stealing your traffic and customers.




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Second you need to decide how you are going to build your web site. You can either do this yourself or using software these days which costs from £1000 and requires an average degree of computer literacy. Or Contract a professional firm to do this for you.

The benefits of this route are that you are hiring experts in this field, who will be able to build the web site to a higher technical standard, without errors than you may be able to and who will be able to complete the site much more quickly.

You then need to consider what the keywords or phrases are that customers use when looking for your company product or service. These are important as they influence the content of your web pages and the sales copy.

Design is the next element of a web site to be considered which should be sympathetic to your end customers and set the style tone and image for your company.

When all of these ingredients have been finalised, now and only now is the time to begin programming the web site.

When you have built your web site you then need to tell the world you exist.

To do this you need to consider using online and offline promotion methods.

Online methods include Search Engine Submissions Ecampaigns Link Exchanges with other associated businesses IE suppliers, complimentary businesses Online advertising

Offline methods include Business Stationery Conferences Direct Mail Promotions / competitions

The more relevant traffic you get the higher the number of customers you will win and the greater the return on investment will be. For further information contact;

For further information contact;
Tel: 0871 2200 192
or contact us now electronically >>