Avatar 3D Blu-ray Mosaic recreates movie poster to Launch Avatar
3D on Blu-ray
To help promote the Blu-ray release of Avatar 3D: The Collectors
Edition Blu-ray, 20th Century Fox Home Video commissioned Laura
Hadland to make a mosaic using 4,000 Blu-ray discs which would
recreate the Avatar movie poster in mosaic.
Over several hours the discs supplied by Discus Group in 7 varying
colours chosen by Laura were placed on the floor of the London
Film Musuem to form the face of a Navi alien from the James
Avatar is the top selling movie of all time, making $2.8 billion
worldwide. Sequels are planned for 2013.
Laura Hadland is a Guinness World Record holder for the world
record for the biggest toast mosaic 9,852 slices, 32ft 8in by
we where is it?
The art installation can be found at the London Film Museum,
in one of the Riverside Suites looking out over the London Eye.
20th Century Fox commissioned the commercial printing of the
discs from Discus Group in the 7 colours Laura identified. She
used 4000 Blu-ray discs to create the iconic Avatar Navi image.
It measures 9.6 metres by 6 metres – so 57.6 square metres
It took 5 people about 4 hours in total. Laura was proud to
say she created the design and was perhaps the ‘artistic
lead’ on the project if you will.
We hope if any of you read this in time, you pop over to the
London Film Museum tomorrow to have a look – it will be
in place for a day or two.